Simms Broadcasting is the mother company for the radio stations that are under the umbrella of Upful Radio, Upful FM and also the radio advertising agency, Elite Broadcast Media, which are based out of Amsterdam, New York.
The Upful Radio & Upful FM group of radio stations cover the Mohawk Valley, Johnstown, Johnsville, Specular, NY which are in the Hamilton, Fulton, Montgomery, Utica and Albany County of New York.
The group of radio stations plays a wide variety of the following genre of music:
Good Time Oldies
Hot Adult Contemporary
Classic Hits
Reggae & Dancehall
R&B / Rap
We are most popularly known for our Good Time Oldies, on WCSS 1490 AM & 106.9 FM, that have been on the air for the last 76 years.
Our Hot Adult Contemporary station been on air for 60 years.
The most recent genre additions are Reggae & Dancehall & R&B / Rap.